Most massively multiplayer online (MMO) games focus on hardcore gamers, but MindFuse is building a high-end MMO for casual audiences.
The idea is to create a rich 3-D world that is easy to learn and which can be enjoyed without huge time commitments. Players can play for a shorter time compared with time sinks like “World of Warcraft.” Ira Rothken helped start MindFuse and he assisted in raising seed money for the company. You can read more at VentureBeat.